This rubs against the grain of people who grew up in fundamentalist evangelical Bible churches, but hey. They should call it Vanity.com. In fact, they should buy Vanity.com and just switch it over, but all right.
You’re going to have to trust me on this, that it’s not what you think it is, and that it is being taken seriously now by corporate America. In fact, a couple months ago American Airlines went on and they awarded everybody above a certain Klout threshold a free 1-day pass to their Admiral’s Club, which is like a $60-70 deal, so they are paying attention. It is mattering, so that’s the end of my commercial. I don’t work for Klout and I didn’t write the book on it either. I’m just passing on some good info to my friend, TONY.
Well, thank you. I guess it’s like going to TED. You go there and they give you really cool swag, which they do.
So SCOTT, where do we start? I don’t think I probably do know where to start. Where should we start? Where does it get interesting?
Oh my. I was born in Chicago, IL in 1964, so that means I turn 50 next year. What’s really interesting to me is 50 does not feel or look like what I thought 50 would look like when I was younger. Due to the circumstances in my life, both personally and professionally, I’ve had a couple years of a semi-sabbatical and opportunities to deal with some of my own stuff physically, emotionally, spiritually, and 50, as a result, feels really, really good, really amazing.
In fact, where I am right now, I don’t know that there’s ever been a time in my life where I felt so good in all three of those areas. That’s maybe a good jumping off point for us when we’re talking about reinvention, because my mindset and my outlook for the future is really good. Is it fair to say that if you just decided, “I’m going to be the AdSense guy for the rest of my life,” that might create some limitations.
That is probably putting it mildly. In fact, if you look at the history of SCOTT, I’ve really never been into any one thing. There’s always multiple projects and arenas going on. Some of us specialize in one area and we really become known for that, but I’ve actually pioneered at least 10 different technologies and markets online. I could give you a really quick interview to make my case for that.
In 1995 I had one of the first 18,000 websites in the world by launching my site. In 1996 I did one of the web’s first licensing deals by licensing content to a Japanese multimedia conglomerate that was called and yes there will be a test and you’ll have to say it 10 times fast.
In 1997 I worked with a programmer to build one of the web’s first multiplayer game sites, and in 1998 sold it to Yahoo, so I had one of the earliest 7-figure transactions that took place from selling one site to one of the behemoths of the web. In 1999 I built one of the first bargain- hunting coupon sites way before there was a Groupon, through my site DealOfDay.com.